I’m
Will Crase,
a UI/UX designer based in
Louisville, KY
Currently, I am shaping user experiences as the Native Applications Designer at TwinSpires.
Experience
UI/UX
Native Applications Designer
TwinSpires
2021 - Present
Design
Lead Designer
Oates Flag
2016 - 2021
Graphic Designer
1926 Marketing
2016 - 2016
Freelance
Cherry Cat Vintage
2020-2021
Dylan Bakes
2020
3rd Turn Brewery
2020
Clydesdale Athletics Club
2020
Skills
UX Strategy
User Interface
Design
Wireframing
User Journeys
User Research
Typography
Iconography
Visual Design
Interactive Prototyping
Motion Design
Branding / Identity Logo Design Illustration
User Interface
Design
Wireframing
User Journeys
User Research
Typography
Iconography
Visual Design
Interactive Prototyping
Motion Design
Branding / Identity Logo Design Illustration

My name is Will Crase, I am a user experience designer with an expertise in mobile applications.
Three things are important to me in all I do; inclusivity, DIY-attitude, and accountability.
As a voice of the user, I value accessibility and strive for digital inclusivity in everything I touch. Grounded in empathy and equity, I champion digital inclusivity by designing intuitive, barrier-free experiences that are welcoming at every point.
Rooted in rural Kentucky and shaped by the punk community, self-reliance isn't just a style for me—it's how I solve problems. I bring a fierce sense of resourcefulness to every project and strive towards practical solutions to get things done.
Finally, design is only as good as the trust it builds. Honest communication has real-world impact that people recognize instantly. I bring transparency to every stage of the design process—standing behind my decisions, balancing user needs with technical constraints, and deliver on promises.
Ultimately, at the core of my work is a commitment to solving real problems for real people with clarity, craft, and care. Throughout my career, I’ve honed my ability to lead discovery, translate complex user research into actionable strategy, and steward design initiatives from initial concept to high-impact execution.
Three things are important to me in all I do; inclusivity, DIY-attitude, and accountability.
As a voice of the user, I value accessibility and strive for digital inclusivity in everything I touch. Grounded in empathy and equity, I champion digital inclusivity by designing intuitive, barrier-free experiences that are welcoming at every point.
Rooted in rural Kentucky and shaped by the punk community, self-reliance isn't just a style for me—it's how I solve problems. I bring a fierce sense of resourcefulness to every project and strive towards practical solutions to get things done.
Finally, design is only as good as the trust it builds. Honest communication has real-world impact that people recognize instantly. I bring transparency to every stage of the design process—standing behind my decisions, balancing user needs with technical constraints, and deliver on promises.
Ultimately, at the core of my work is a commitment to solving real problems for real people with clarity, craft, and care. Throughout my career, I’ve honed my ability to lead discovery, translate complex user research into actionable strategy, and steward design initiatives from initial concept to high-impact execution.
Loves
Music
Art
Guitar
Drums
Family
Animals
Art
Guitar
Drums
Family
Animals

